softhunters

  The digital world today requires the existence of a website; otherwise, things will be devastating. As a small business owner, start up or a big corporation, your website is your calling card. So how does a website come to life? What is involved in developing a site that not only has beautiful patterns but is easy to work with? To understand the  web development  phenomenon in simple terms, let us take you step by step through the process. Step 1: Understanding the Purpose All sites begin with an objective. Is it a selling tool, informational, lead generator, or a service presentation? The first step, prior to getting into designing or coding, is to find out what is supposed to be achieved with the site. The e-commerce store will be required to have thematic strategies such as product listings and a payment gateway, whereas a portfolio site will be more visually oriented and designed. By defining the purpose, one is able to keep the web development on the right path. Re...

  More than ever before, the nature of online searches is evolving. Over the years,  search engine optimization  (SEO) has been based on keywords. However, in the new age of search, there is one factor that will assume the center stage: GEO (geolocation-based search). In the case of e-commerce brands, this change will modify the way products are discovered, marketed, and sold. Simply put, GEO search implies providing the results with references primarily to the geographical location of a user and not only to the keywords they enter or voice. Keywords will continue to exist, but the future of e-commerce will depend more on where your customers are and not what they are looking up. Why GEO Will Matter More Than Keywords The use of AI assistants and search engines is being made smarter. They now give more importance to contextual relevance and location-based relevance of search results; they do not display the same search results to all people. Read More  https://softhu...