Understanding the Evolving Landscape of Search Engines: AEO vs SEO
You probably have noticed that Google now no longer displays a list of links but has begun to provide you with direct answers. You ask a question, and the answer pops up there without scrolling. This transition becomes a significant change in search. Over the past few years, Search Engine Optimization (SEO) has been the leading crowd-pleaser in the digital marketing arena, which assists websites to get a higher ranking in search engine results pages (SERPs). Now, however, there is one more player, called Answer Engine Optimization (AEO). AEO is altering the perspective of content reflection by the brands, rather than not being the first to the market, but being the most appropriate response. Here in this blog, we will dissect the main differences between the two, SEO and AEO, why in the future, it will be essential in 2025, and how to employ both to provide maximum visibility. What does SEO (Search Engine Optimization) Search Engine Optimisation (SEO) is what you do to tel...